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GB Cupcakery was founded in 2012 by mother and daughter team Carole and Leoni who both dreamt of creating classic and feminine edible works of art such as their grandmother, great grandmother and great great grandmother before them.

With both an eye for detail and a passion for fashion and modern aesthetic, Carole and Leoni have created thousands of cakes for every occasion imaginable, adding a touch of magic to the special events of so many wonderful customers.


it's a family affair

team GBC

WHO WE ARE

Now, joined by both of their baker husbands, Ted and Stephen, and occasionally baby GBC - Abel; GB Cupcakery is the true definition of a family business!

"We believe in eating cake for breakfast and everything is better when tied with a bow"

In 2013 the pair were able to open their very first storefront on Newcastle’s Quayside, setting the course for the successful business everyone now knows and loves. 

Walking the Dog

6. Fav. weekend activity

Ru Paul Drag Race

5. Guilty pleasure

Irish Dancing

4. Secret talent

Strawberry Daiquiri

3. Cocktail order

Anywhere Tropical

2. Holiday of choice

Mexican

1. Favourite food

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BUSINESS MARKETING NINJA &
CAKE MAKING WARRIOR

MEET LEONI

Family Time

6. Fav. weekend activity

Kardashians

5. Guilty pleasure

Binging Netflix

4. Secret talent

Strawberry Daiquiri

3. Cocktail order

Mexico

2. Holiday of choice

Oh Pasta

1. Favourite food

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Operations Vanquisher & Wedding Cake Wizard

MEET Carole

Hanging with Abel

6. Fav. weekend activity

Vegan Chicken

5. Guilty pleasure

Drumming

4. Secret talent

Beer, please

3. Cocktail order

Thai Market

2. Holiday of choice

Fajita Friday

1. Favourite food

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The Glue, also known as Mr. Cupcake

MEET stephen

Watching Football

6. Fav. weekend activity

Oh, Sugar!

5. Guilty pleasure

Fast Maths

4. Secret talent

Gin + Tonic

3. Cocktail order

Walking Holiday

2. Holiday of choice

Indian

1. Favourite food

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Cake Factory King &
Serial Prankster

MEET ted

Farm Days

6. Fav. weekend activity

Dora the Explorer

5. Guilty pleasure

Spanish

4. Secret talent

Orange Smoothie

3. Cocktail order

Beach, please

2. Holiday of choice

Yummy Pasta

1. Favourite food

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Professional baby, official vegan brownie tester & paleontology enthusiast.

MEET BABY GBC

900

How many eggs we use per week

37k

How many friends
we have on insta

14

How many staff 
work at the GBC

125

How many wedding cakes each year

2013

The year we
opened

BY THE NUMBERS

NHS

Newcastle Uni

Hilton

Tesco Bank

Disney

Jet 2

our clients

 HSBC
 Hawker
It is On
Ubisoft
Wowcher
Tesco Underwriting
Cameron Mackintosh
Great North Museum Hancock


We are delighted to have worked with many fantastic companies, we are so honoured and grateful that they chose to work with us!

- Casa de Coco

"Thank You, Thank You,
Thank You, you are amazing"

more of our amazing clients:

"Yes, sign me up"

Throw on a pair of fabulous heels, pop the champagne and join our party. We all know that being an insider has it's perks!

JOIN THE LIST

Cocktails + Cupcakes

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#gbcupcakery

@GBCUpcakery

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join the list

Throw on a pair of fabulous heels, pop the champagne and join our party. We all know that being an insider has it's perks!